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Sunk Cost Fallacy

Created Jul 24, 2026, 10:27 AM · Updated Jul 24, 2026, 10:27 AM

Drop the bad tool or project when it stops earning its place - past effort is gone either way.

Key Concept

  • I ask: if I found this today, would I start it?
  • Level 1: Ask yourself: if you just found this project today, would you actually start it now?
  • Level 2: Past time and money already spent should not force future spending - the question is whether you would start fresh today.
  • Level 3: Sunk costs distort decisions because loss feels louder than opportunity - the fallacy keeps you funding what you would not choose anew.
  • Level 4: Run the fresh-start test before the next deposit of time or money - if not today, cut or redesign.
  • Level 5: Forgiveness runs the same play on relational debt; Turn the Other Cheek adds stopping more anger after sunk hurt.
  • Forgiveness runs the same play on relational debt.
  • Turn the Other Cheek adds the move: stop throwing more anger after sunk hurt.

Examples

  • I kept running a set play that lost four straight because we would drilled it all preseason - sunk cost is asking whether I keep it because it cost time, not because it still works.
  • The shop kept the broken POS because they would paid the install fee - forward question only: would I buy this system fresh today?

Note Relationships

RelationshipWikilinkReason
alternativeTurn the Other CheekCut the sunk cost vs absorb the hit - different exits from the same trap
contradictsForgivenesswhen I keep collecting on a grudge I should release
contradictsRollback Principlewhen “we already deployed” blocks undoing a bad release
extendsBehavioral EconomicsBias cluster this fallacy belongs to
extendsThere Is No Perfect SolutionPast effort is gone - ask if you would start this today, same as dropping a bad plan for perfect
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